Hallmark Channel and PEDIGREE Foundation will team up for a television special to help the millions of shelter and rescue dogs across the country find loving homes. The event will bring together country artists Lee Brice, Hunter Hayes and Easton Corbin for The Love of Dogs Benefit Concert at the Country Music Hall of Fame CMA Theater on Thursday, October 10 at 7:30pm.
The concert special, hosted by Hallmark Channel’s own Larissa Wohl, will help raise much needed grant funds for PEDIGREE Foundation as part ofHallmark Channel’s Adoption Ever After initiative. The initiative has helped over 35,000 pets find their forever homes. To further raise awareness, the show will air on Hallmark Channel on Monday, October 14, 2019 (time TBA)
Hallmark Channel’s Adoption Ever After works in collaboration with the country’s leading animal rescue and welfare organizations, activists, distribution and advertising partners, and celebrity influencers, Hallmark Channel’s Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt, and ultimately create a future where every pet has a loving home. The initiative shines a spotlight on the countless lovable pets in our nations shelters through annual on-air programming specials like Kitten Bowl, Cat Bowl, Hero Dog Awards, and American Rescue Dog Show, as well as strategic partnerships, consumer marketing campaigns, public service announcements, and grassroots efforts. To visit the Adoption Ever After website, please visit https://www.hallmarkchannel.com/adoption-ever-after
PEDIGREE Foundation is a 501(c)(3) private foundation, founded in 2008, that supports shelters and rescue organizations, as well as encouraging people to ADOPT, VOLUNTEER, and DONATE. At the close of 2018, the foundation contributed more than $7.3 million through 5,300 grants to shelters and rescues across the country over the last 10 years. The PEDIGREE Foundation grants are funded by the PEDIGREE® Brand, along with contributions from partners and dog lovers like you. The funds raised by the foundation are used to support organizations that help dogs in need to find their loving homes – with our ultimate goal of ending pet homelessness. For more information about the foundation, please visit www.PedigreeFoundation.org.