The city of Brentwood recently won two of the highest national honors awarded to local communities at the City-County Communications & Marketing Association (3CMA) Conference.
Deanna Lambert, Brentwood’s community relations director, represented the city and was one of the more than 500 attendees at the 31st annual conference held Sept. 3-6 in Denver, Colorado.
Each year, the number of entries in 3CMA's Savvy Awards competition increases in quality, array and scope of programs submitted.
“The program reflects the growing skills of communication and marketing professionals as more local governments and agencies embrace and employ the concepts of enhanced marketing and communication with residents,” Maureen Brown-Petracca with 3CMA said.
This year, there were 16 contest categories with 38 subcategories, for a total of 707 entries from cities and counties from the United States and Canada.
“Brentwood Celebrates 50 Years; Past, Present and the Future,”the city-commissioned video produced in 2018 in partnership with the Brentwood Historic Commission, won the first-place Savvy Award, presented in the promotional video category.
“This video was beautifully produced with a rich storyline,” the contest judges said. “Love the use of chapter breaks between conversations.
“This is an inspiring video for both old and new residents. The video promotes pride and honor for the city for Brentwood.”
The Brentwood Historic Commission, members of the Brentwood 50th Steering Committee and Lambert all helped produce the storyline, selected residents to be interviewed and oversaw the process of Nashville based video production company, Snapshot Interactive.
“Our team is so proud to have had the opportunity to collaborate with the city of Brentwood in telling the city’s story of their 50 years.”
‘Brentwood Celebrates 50 Years’ earned the first-place Savvy Award in the Special Events — One-Time Event category. The award entry included a synopsis of the yearlong celebration of Brentwood’s 50 years as a city, which included the goal of the celebration, examples of social media and traditional media coverage and event attendance.
Lambert is the city staff member among a committee of 12 appointed by the Brentwood mayor and City Commission in 2018 to plan and execute Brentwood’s 50th celebration. The event will culminate on Oct. 10 at Ravenswood Mansion, with the Rendezvous at Ravenswood party featuring Super T and his band. Tickets are still available for this event.
“As the chairman of the marketing effort for Brentwood’s 50th celebration throughout 2019, I have worked very closely with Deanna in creative thinking, plan execution and messaging,” John Magyar, marketing committee chair for the Brentwood 50th Steering Committee, said. “She has encouraged us forward when our ideas fell short and kept us honest when our messaging and branding did not meet city guidelines. Deanna has worked tirelessly to steer and maintain Brentwood’s presence in social media, city banners, visual mediums and local papers during this year of celebration.”
Assistant City Manager Jay Evans appreciated Lambert’s work, saying “a broad public outreach campaign was key to getting our residents excited about this milestone and to ensuring each of this year’s events would be a success.”
“Deanna did an outstanding job telling the city’s story through video and social media and even recruited some well-known celebrities to join in on the fun,” he said.
The city of Brentwood last won a Savvy Award in 1999 for its Brentwood 2020 Plan in the Community Visioning Process category. This long-range, proactive visioning plan is now called Brentwood 2030 and is still in use today to help maintain Brentwood’s quality of life and financial stability, while at the same time address the area’s continued growth.