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Holiday Magic on Main launches in downtown Franklin

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Downtown Franklin was all aglow Friday for the Heritage Foundation’s Holiday Magic on Main launch event. 

The Heritage Foundation of Williamson County and its division, the Downtown Franklin Association (DFA), have partnered with Visit Franklin and the city of Franklin for Holiday Magic on Main, presented by First Citizens National Bank. Downtown Franklin is not to be missed at Christmastime, and this year, America’s Favorite Main Street district will celebrate Christmas safely with shopping options for unique gifts from locally owned retailers, a variety of restaurants perfect for memorable family meals and plenty of spots to take that perfect keepsake photo.

On Small Business Saturday, Nov. 28, many participating downtown merchants will offer special discounts, promotions and showcase holiday window displays. The DFA is working with the TMA Group, Franklin’s public transportation service, to offer free shuttles between downtown Franklin and The Factory at Franklin, 230 Franklin Rd., every Saturday during this promotion from 10 a.m. to 5 p.m. Shuttles will run on Nov. 28, Dec. 5, Dec. 12 and Dec. 19.

Heritage Foundation CEO Bari Beasley began the program Friday with comments about the month-long celebration of the holidays in Franklin, safe holiday shopping, family photo opportunities, an online downtown window display contest and surprise appearances by carolers, musicians and Dickens characters. She then invited David Hopkins with First Citizens National Bank and Franklin Mayor Ken Moore to share a few words, followed by the presentation of the proclamation stating December was officially “Holiday Magic on Main” month. 

The program concluded with the lighting of the iconic NOEL rooftop sign, with its history provided by building owner Karen Noel Cochran. The Music City String Quartet preformed a beautiful rendition of “The First Noel” while Franklin Town Crier John Mather signaled the lighting of the sign.

For schedule updates, follow @downtownfranklintn on Instagram and @downtown.franklin on Facebook and go to

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