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A-Game rebrands to Franklin Sports Hall, names first new tenants

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Franklin Sports Hall

Tennessee Youth Sports, the investor group that purchased A-Game Sportsplex in May, has renamed the 174,000-square-foot building as Franklin Sports Hall. In addition, the group has announced the facility’s first major tenants:

Courts 615 – This group has leased the courts (which can be converted from 12 volleyball courts to eight basketball courts). As part of this, Tennessee Performance Volleyball, one of the region’s largest club programs, has moved its operations to Franklin Sports Hall.

Premier Athletics – This is Middle Tennessee’s largest cheerleading and tumbling training organization working with kids from pre-school through high school and beyond.

Music City All-Stars – Formed 11 years ago, this is one of the most successful competitive dance programs in the region.

“When we purchased this facility, our goal was to ensure that it continued to serve as a hub for youth sports development in Middle Tennessee,” said Roy Dano, spokesman for the ownership group. “With Courts 615, Premier Athetics and Music City All-Stars in place, we have an incredible core group that we will continue to build upon.

“We also believe that the new name, Franklin Sports Hall, gives the facility a fresh start that matches the investment we’ve put into the building,” he added.

Since assuming ownership, Tennessee Youth Sports has invested more the $1 million in capital improvements ranging from new air conditioning units to painting the interior. Currently, there is still nearly 60,000 square feet available for lease.

“We are actively seeking additional tenants who share our vision and passion for youth sports to fill out the facility,” said Dano. “We still have one of the former rink areas available as well as a variety of flexible space along the main hallway and upstairs. We envision partnering with a sports medicine group and other retail and service-oriented organizations moving forward.”

Tennessee Youth Sports’ approach is different than past ownership. Rather than owning all of the assets and sports groups within the building, the group is serving in a landlord capacity and leasing space to organizations who are experts in their fields. Groups like Courts 615, Premier Athletics and Music City All-Stars are responsible for all activities within their space, including booking local, regional and national tournaments and events.

“Our partners in the building will be bringing in great events that will fill the hotels, restaurants and local businesses as they did in the past. We firmly believe that the Franklin Sports Hall will be a great economic driver for our community,” he said. “In addition to leasing opportunities, we are also offering sponsorships – including building naming rights – to companies that want to leverage the nearly 500,000 people who will visit us throughout the year.”

For more information about Franklin Sports Hall and leasing/sponsorship, visit FranklinSportsHall.com.

 

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