When husband and wife duo Joseph and Crystal Bogan first opened The Grilled Cheeserie in 2010, they aimed to ride the wave of Nashville’s growing food culture with their new food truck.
With their second of three planned physical locations slated to officially open in downtown Franklin on Tuesday, June 25, their take on an American staple continues to explode in popularity nine years later.
The Franklin restaurant had its soft opening Thursday, but when it officially opens its doors after Williamson, Inc’s 10 a.m. ribbon cutting on Tuesday, it will join the Bogans’ location in Hillsboro Village as the latest addition to their growing company.
For Joseph Bogan, the move into Franklin was a natural next step for a restaurant with an emphasis on its classic American roots.
“We both feel like historic downtown Franklin is so charming, and it’s such a perfect fit for what we do — our aesthetic, our brand, our model and how much pride that we take in our community focus,” he said. “And we’ve been bringing the truck down here for years, and always have had a great response. It just made sense.”
Providing a unique twist on a classic meal, The Grilled Cheeserie serves a variety of grilled cheeses and melts, complete with a milkshake bar that solidifies a nostalgic appeal across its various locations.
When The Grilled Cheeserie first opened nine years ago, Nashville’s food truck scene was barely on the cusp of its recent boom, so the Bogans started aiming to create a menu that could appeal to both adventurous customers and people looking for simple comfort food.
“We wanted to do something really familiar that could stay the same, but have rotating ingredients,” Crystal Bogan said. “What we found is that we have really great dairy farms out here, and we could have really high-quality cheese and meat year-round, and we could have really cool ingredients inside our grilled cheeses without making it too intimidating, whether for a foodie, a kid or someone who wanted something classic.”
Though their menu has remained the same across all locations, the Bogans have implemented a new kitchen design for the Franklin location, giving customers the chance to watch their food being made from start to finish.
As the Bogans expand their footprint on both the Nashville food truck and restaurant scene, they continue to build on the recognition their critically acclaimed food truck has gained over its years in the area.
According to The Grilled Cheeserie’s website, the company has appeared on Guy Fieri’s“Diners, Drive-Ins and Dives” and Cooking Channel’s “Eat St.,” as well as ranking No. 7 on thedailymeal.com’s 101 Best Food Trucks in America in 2015 and No. 3 on Mobile-Cuisine’s Top 10 Most Influential Food Trucks in 2015.
Adjusting to running a company alongside their restaurants is a process the Bogans are both enjoying. For Joseph Bogan, the memory of opening their first location in Hillsboro Village will stick with him as their restaurants continue to grow in popularity.
“I remember standing in our kitchen and seeing the long line and my team members killing it, and I literally just stood there and welled up – I was so proud,” he said. “It felt so good to be open, for our first restaurant to be busy, with Crystal and our team crushing it. It was one of the proudest moments I’ve ever had.”
The Grilled Cheeserie’s third planned location will be opening in East Nashville sometime this year.