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Local distiller expands distribution


Submitted

Collier and McKeel, a Nashville-based whiskey distillery, is expanding its distribution to parts of the northeast and Florida as part of a an agreement with Virginia-based distributor The Vintner Group. 

“Collier and McKeel is an excellent product that fits very well into our American Still Life collection of artisanal spirits that represent the best of the craft distilling movement,” said Clay Farmer, director of marketing for The Vintner Group. “This whiskey will only get better with age, and we’re proud to be sharing it with our customers in several states.”
 
The agreement will enable Collier and McKeel to be sold in package stores and restaurants in Washington, D.C., Delaware, Maryland and Florida immediately, with Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Illinois and Indiana coming in the next few months. Louisiana, Arizona and Washington state could soon be added to the mix, according to a press release. 
 
 
Mike Williams, proprietor and master distiller at Collier and McKeel, says it’s particularly gratifying to reach beyond Tennessee’s borders to share a product that’s made with his own hands. 

“It’s a labor of love, to be sure … we make it the hard way,” Williams said. “A lot of great whiskey is made by computers, and some of that is relabeled simply to drive sales. We believe Collier and McKeel is special in that we have our hands in every step of the process, from the grinding of the corn to the bottling.” 

Distilled on the Speakeasy Spirits campus in west Nashville, Collier and McKeel was introduced in 2011 as one of Tennessee’s first new sour-mash whiskeys in generations. It remains the only handcrafted brand to be distilled in the state, following the Lincoln County process of charcoal mellowing that defines Tennessee whiskey. 
 

Posted on: 6/6/2013

 
 

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