From Brentwood to Alberta, Swiftwick reaches new markets
Brentwood-based Swiftwick announced today a Canadian distribution partnership for its athletic compression sock product that will allow the 8-year-old local company to branch beyond the United States.
The Tennessee Department of Economic and Community Development was instrumental in facilitating CEO Mark Cleveland’s connection with Alberta-based Rock Gear Distribution.
“Swiftwick is a great example of a company that’s taken initiative to explore alternative markets while leveraging the resources newly available from the Tennessee Department of Economic and Community Development,” TNECD Commissioner Bill Hagerty said.
In a 2008 interview with The Herald, Cleveland laid out his vision for his new company’s product.
“I think a lot of people are excited about a sock made in the U.S., let alone Tennessee,” he said.
“We say from baseline to boardroom, Swiftwick is the best sock on the planet, guaranteed.”
Cleveland has been a featured panelist on Franklin Tomorrow’s Breakfast with the Mayors and is an award-winning company that creates and manufactures in Tennessee.
Rock Gear Distribution (RGD) will provide retailers throughout Canada with full support and stocking for Swiftwick PURSUIT, ASPIRE and Cut-Resistant Hockey Sock lines.
"Canadians have been buying Swiftwick socks online for years, so we could see the opportunity, but international expansion required a goal," Cleveland said this week. "Rather than stumbling around and learning the hard way, we discovered new and creative programs at TNECD that could help us structure our approach.”
Swiftwick emphasizes a culture focused on manufacturing through environmentally friendly means, social responsibility and leading customer service. Learn more at www.swiftwick.com
Posted on: 1/21/2014